Internal and External Factors of Labour Market Essay

Interior and External Factors of Labor Market - Essay Example Work market of Europe is languishing over maturing workforce issues. Study recommends that there will be 4% climb in maturing populace inside next eight years (Krenn and Oehlke, 2001). Organizations know about the reality however they don't have a lot of decision left because of following reasons: The world is experiencing one of the most tempestuous monetary period throughout the entire existence of humanity. Organizations are battling due drowsy development rate and low degree of profitability. They are not prepared to put away cash on enrolling new staff and structuring preparing and improvement. Organizations like P&G use â€Å"Build from within† procedure so as to give new position obligation to existing workers without employing outer applicants. Numerous organizations use â€Å"Build from within† procedure so as to lessen cost of creating undeveloped and new human asset pool. In 1993, Polachek and Siebert proposed Human Capital hypothesis so as to address mat uring populace issue (Polachek and Siebert, 1993, pp. 23-67). They have called attention to that life can be isolated into two stages. In the principal stage youngsters create human capital as far as ability, information and training while in the second stage they procure work based on created human capital. The investigation proposes that inadequate maturing populace has less human capital in contrast with skilled youthful human asset. Human capital reductions because of maturing. Work advertise is heterogeneous in light of the fact that businesses can never gauge precisely future profitability of specific representative.

Globalization of Korean Popular Culture in Asia Essay Example

Globalization of Korean Popular Culture in Asia Essay Example Globalization of Korean Popular Culture in Asia Paper Globalization of Korean Popular Culture in Asia Paper S. E. S, Wonder Girls, Tohoshinki and Super Junior. Music organizations selecte individuals with various strengths, for example, capability in Japanese, Mandarin or English, so as to draw in more supporters from better places. Two of the individuals from S. E. S were chosen in light of their familiarity of Japanese and English while the Chinese individual from Wonder Girls encourages the gathering to pick up prevalence in China, Taiwan and Hong Kong. The techniques of music organizations lead to the expanding fame of Korean Pop(K-Pop) which further increased the Korean Wave in Asia. 3. Emotional Factor: Attitude of Koreans towards Korean Entertaining Industries Superficially, Korean engaging ventures can economically created and extended is a direct result of the great methodologies of the organizations, though, on a very basic level, it is a result of the mentality of Koreans towards engaging enterprises. In contrast to different locales or nations, Koreans think about mainstream society as a significant factor in improving their lives. As referenced previously, the impact of Korean Wave is as of now spreading across Asia, covering zones incorporate China, Japan and Taiwan, even Hong Kong’s mainstream society is experiencing progressive changes. Impact brought by the Korean Wave is incredible that it appears to be relentless. In any case, before the presence of the Korean Wave, the circumstance is very surprising. Japanese mainstream society was in style and had an extraordinary impact to Korea just as in Asia. Korean mainstream society can never come close with Japanese mainstream society, and simultaneously, Koreans are sub-par compared to Japanese. At the point when Japanese government actualized the San Francisco harmony bargain in 1952, the Japanese government one-sidedly denied the Japanese nationality from those Koreans who had remained in Japan, and Koreans are even exposed to the unbending control of outsider enlistment law. Koreans can either decide to come back to Korea or naturalize to be Japanese(Kim 134). The enlistment of such approach had carried a character emergency to Koreans. Be that as it may, when Korean mainstream society rise out of nowhere and addition tremendous prominence in Asia, Koreans begin to be pleased with being a Korean, which has significantly expanded their self-acknowledgment and of his country(Kim 136). They accept that the Korean Wave would help in improving their pictures in Japan and different places in Asia. In this way, they hold a hopeful view towards Korean engaging enterprises. As Koreans perceive the Korean Wave is a potential method of improving their pictures, they become additionally ready to enter the engaging businesses. Their entrance gives assets, gifts, innovation and imagination to Korean engaging enterprises. Television dramatizations no longer must be with the customary qualities, however with new subjects, and pop melodies are not limited to be fit with moving as it were. After the cooperation of these new comers, increasingly inventive works can be found. However, without suitable on-screen characters and vocalists, the recently created film contents and melodies can't sparkle with its spirit. The youthful age is additionally influenced by the Korean Wave that they want to turn out to be pop stars as their venerated images. As indicated by an examination led by Choi, A prevail number of adolescents express their inclination in administration division or amusement industries(Choi 269). Their folks likewise bolster their choices of being students since they think it is their respect to have a pop stars in their families. In this way, youngsters are sent to the engaging or music organizations for preparing when they are as yet getting auxiliary instruction. In spite of the fact that the preparation period is long, which typically take at any rate four years to as long as ten years, they can even now keep their confidence and bear the ruthless trainings. They accept that they can sparkle in front of an audience one day. Following quite a while of preparing, their singing, moving and acting aptitudes are ensured before putting in front of an audience. Subsequently, there are adequate flexibly of imaginative contents and melodies, along with specialists and artists, the Korean Wave can be economically evolved and keep on spreading to Asia, prompting a significant pattern in Asia. 4. Target Factor: Globalization The Korean engaging businesses become more grounded with the great techniques of engaging organizations and the cooperation of new comers. However, Korean mainstream society can't go to the Korean Wave and spread through Asia without the factor of globalization. There are various meanings of globalization from different researchers, yet by and large terms, globalization can be comprehended as a multi-dimensional and complex procedure of significant changes in all circles, including innovative, monetary, political, social, social, private and individual. With the improvement of correspondence innovation, overall social relations and cognizance of world society are increased. At the end of the day, globalization recommends the extending scale, accelerating and developing effect of interregional streams and examples of social interaction(Held and McGrew 3). The Korean Wave is a consequence of the globalization of innovation and the media, as Sung said(vii). With the improvement of correspondence innovation and transportation, the Korean Wave can influence the entire Asia inside a brief timeframe. Right off the bat, the progression of correspondence innovation, likewise including TV broadcasting and the Internet, assume a significant job in increase of the Korean Wave. With the innovation and advancement of TV, items, just as TV shows and pop melodies can be advanced all the more effectively and viably. The most recent data about Korean mainstream society can be known right away. Korean TV dramatizations and music recordings are additionally appeared on TV much of the time. A portion of the TV stations even set up another channel for broadcasting Korean projects, for example, J2 in Hong Kong and Channel V in Taiwan. The previous communicates Korean TV dramatizations and engaging projects while the last highlighted Korean popular music recordings and them two have made a base for Korean mainstream society in Asia. The development of web further encourages the trading of data inside Korea and different spots. One of the upsides of utilizing the Internet is that there is no time distinction. Individuals in different spots can follow the most recent data of Korea through the web. Furthermore, the web additionally gives a powerful stage to advancement. Youtube is a stage for Korean music organizations to advance their specialists and artists. In July 2006, mutiple. 6 million US guests watched 21 million video streams for every day, which implies every individuals viewed around 13 video streams each day(Browne 184). The web and Youtube are, along these lines, utilized as a valuable instrument for refreshing the ongoing status of craftsmen and publicizing their gems. Aside from the progression of correspondence innovation, the improvement of transportation likewise kills the geological limitations, which empower Korean specialists and artists to go around Asia and advance their works. As voyaging time is abbreviated between goals, the majority of Korea’s topnotch vocalists take their shows to Beijing, Shanghai, Hong Kong and Tokyo. They carry alongside their collections, having melodies in neighborhood dialects of the spots, to promote their works and boost the nearby help. For example, Wonder Girls recomposed the verses of their tune â€Å"Nobody† from Korean to Mandarin before holding their show in Taiwan. What's more, when they go to places where the shows are held, they participate in the chronicle of nearby engaging projects. Thus, in the excursion of holding shows, they would show up on the engaging projects, diversion news and, obviously, in the show, the impact of their meeting and the impact of Korean Wave can without much of a stretch be envisioned With the improvement of correspondence innovation and advancement of TV and web, the world turned out to be level, as Friedman suggests(4), which means trade of data is simple. 5. Target Factor: Hybridity The most straightforward meaning of hybridity alludes to blend. In the contemporary world, hybridity are utilized to portray mainstream society, racial blending, cooking and anything which is joined by at least two components. As far as mainstream society, hybridity alludes to the mix of more than one culture. There can be two implications on account of Korean mainstream society, one is that Korean mainstream society itself is a crossover that structures by various societies, so Korean mainstream society is progressively extraordinary and can undoubtedly to fit in other culture. Another is that societies these days are half and halves; subsequently, Korean mainstream society is anything but difficult to be acknowledged. For Korean mainstream society itself, it consolidated Japanese, Chinese and furthermore American culture together, and shaped its Korean mainstream society. Korea had become province of China and Japan, in this way significantly impacted by these two societies. From Sui Dynasty, Korea was a vassal state under the security of China. Korea sent understudies to Changan, the capital of Tang Dyansty, to learn Chinese culture. Korea is affected by Chinese culture quite a while prior. The conventional estimations of Chinese societies, for example, obedient devotion, regard for old and steadfastness, likewise profoundly established in the Korean culture. At the point when China was vanquished by Japan in the Sino-Japanese War, Korea was given to Japan and begin to be impact by Japan. In spite of the fact that Korea was liberated after the Second World War, it was still under extraordinary impact of Japanese culture. Around then, Japan was accepting post-war help from the United States and American culture began to blend in with Japanese culture. Subsequently, Korean mainstream society has assimilated outside components, for example, Chinese, Japanese and American, while as yet keeping its own conventions and values(Kim 292). This basic powerful assistance put the Korean W

Why Trickle Down Economic Works in Theory But not in Fact

Why Trickle Down Economic Works in Theory But not in Fact It is the Social Contract that individuals submit part of their power to the Government because the Government is supposed to be better at distributing the resources of the nation in ways that will benefit the individual more than if they would do those investments themselves.  What happens when the resources are taxes, and it is questionable if the Government knows best or not? Worse, it is questioned why they are not taking the best decisions for the individuals, while they know full well their policy will not affect them for the better, but for the worse.Trickle-down economics has long been the subject of arguments between political parties and experts. Read the article to learn why. WHAT DOES TRICKLE-DOWN ECONOMICS MEAN?By definition, trickle-down economics is a theory, the supporters of which believe that benefits for the wealthy will transfer, or trickle down, other actors in the economy. These benefits could take the form of tax cuts on corporations, high-income earners, tax r elief for capital gains and dividends.Trickle-down comes from the assumptions that agents in the economy such as investors, savers, and business owners are the ones that drive growth in an economy. It stipulates that they’ll use any extra wealth, generated from government regulations, such as tax cuts, to reinvest in businesses, thus expanding the economy. Stockholders will act upon planned acquisitions or buy stocks. Banks will increase loan offering thus transferring liquidity to the spenders. Business owners will create jobs. All of this growth is supposed to trickle down to employees, who, in their turn, will spend more and reinforce the economy. A rise in wages is supposed to further drive demand up and contribute to reinforcing the supply and demand cycle. HOW DOES IT WORK?In order to understand the theory of trickle-down economics, first you need to understand supply-side economics. What is supply-side economics?Supply-side is easy to understand when seen as a polar opposit e of Keynesian theory. Keynesianism stipulates that it is consumer demand that drives the economy. Consumers create need for products and services and offer money for them. That is supposed to be the factor that drives the decisions of the businesses (the supply) and thus, they are the original creator of growth. Therefore the Keynesian fiscal policy will support consumerism, and not just workers â€" consumers will be important regardless of whether they work or not. Infrastructure, benefits and education will be subject of great investments.Supply-side economics on the other side stipulates that increased supply is what will create economic growth. The drivers of that supply are capital, labor, entrepreneurship and land. Supply-side tax policies focuses on industry. Tax cuts and deregulation will be employed by the government to support businesses. Companies that benefit from this government support are supposed to create jobs. Hiring more workers overall is supposed to redistribut e the wealth from the businesses, through the wages to the workers, and, through spending, create flows back into the economy.The main course of action of supply-side economics is to create incentives for businesses to grow. Deregulation is supposed to eliminate restrictions to expansion and reduce the compliance costs. Businesses are then free to explore new fields and drive the economy up.Two types of tax cut are created. A corporate tax cut is supposed to free resources for businesses to hire more employees, invest in equipment and or increase their production of more goods and services.An income tax cut is supposed increase the absolute wage per hour ratio. It incentivizes workers demand of employment. More workers hired in the economy means higher production and better quality of service.What is the Laffer Curve?In order to understand better why lower taxes on the wealthy are connected to a boost of the economy, it will be helpful to explain the concept of the Laffer Curve.The concept is named after an economist called Arthur Laffer, who came up with the idea back in 1979.The Laffer Curve draws a relationship between tax cuts and government revenues. And that relationship is twofold. Immediately, Laffer stipulates there will be an arithmetic effect. Every dollar in tax cuts means one less dollar in government from the government’s budget. The second effect is supposed to be more longer-term. And that is, according to Laffer, the ‘economic’ effect.  Lower taxes increase the budgets, and therefore the spending, of taxpayers. It allows for higher production on the side of businesses who can now meet consumer demand. That will decrease unemployment, and lead to additional average increase in the household budget. More workers also means an increase in the tax base. Newly hired workers will be taxed, and that, in turn, will return the revenue to the government.How does trickle-down relate?Trickle-down theory is a special case supply-side economics, or a part of it. According to trickle-down, specific tax cuts are supposed to be targeted instead of just generally taking the side of businesses. As explained earlier, tax cuts will be provided to businesses, tax relieve will be applied to capital gains, and savings. Across-the-board tax cuts will not be a part of the strategy. Tax cuts will be provided to the more well-off, who are supposed to reinvest in the businesses and, with that, transfer funds to the less wealthy.Both trickle-down and supply-side economy can be explained via the Laffer Curve. It shows the exact relationship between the tax cuts, the economy growth, the rise of employment and the increase in the tax base â€" which is supposed to prove the wealth multiplication effect. Have in mind Arthur Laffer himself warns that this effect works is mostly applicable when taxes are in the Prohibitive Range. This is the tax range that starts from 100% taxation, down to a theoretical rate in the middle of the curve where taxes wil l not affect the businesses decision. In other words, an across-the-board tax cut for the wealthy is not necessary. An initial analysis is needed to establish if the current tax rate prevents businesses from actions that would grow the economy. WHO CREATED TRICKLE-DOWN ECONOMICS?There have been several times in history when regulations have been imposed by the government that provide tax cuts or tax relief to wealthy businesses and corporations in expectation to boost the economy in result. There is an argument to be made that those regulations were necessary at the time and those worked. Presidents Nixon and ReaganRonald Reagan is often named the creator of the trickle-down economy. President Reagan was, after two unsuccessful attempts to win the Republican Presidential nomination, elected for the president in1980, inheriting an economy that had just went through a very tough recession in the 1970’s marked by the worst stagnation America had ever experienced.Stagflation is a comb ination of three harmful economy factors a stagnation in the economic growth, high level of unemployment, and inflation. The average price of consumer good raises while at the same time the economy growth is limited. Usually demand decreases enough to halt inflation.Stagflation basically got its name during the 1973 1975 recession. Early signs of the recession were visible early into the presidential term of Richard Nixon. Nixon famously froze all wages and prices for 90 days. The Pay Board and Price Commission was appointed to approve any increases after afterwards â€" up until the 1972 presidential campaign. A 10% tariff on imports followed. Finally, Nixon removed the States from the Gold Standard. Raising the import prices caused GDP growth to slow down. By 1975 there had been five quarters when gross domestic product growth had been negative. In the beginning of summer in 1975, two months after the recession had ended unemployment peaked at 9%. Inflation was another issue when it raised from 3.5% to 9.5%.The Federal Reserves made several attempts to stop the stagflation but those attempts had the opposite effect. Between the years 1971 and 1978, they manipulated the price of fed funds rate to by raising it to fight inflation, then later lowering it to fight recession. That created an unstable climate for investors which meant the prices stayed high, even when the rates were low. Inflation skyrocketed to 13.3% by the end of the 1970’s.  Paul Volcker put an end to stagflation by raising the rate to 20% in the beginning of the 1980’s. And that created the 1980-82 recession.The ReaganomicsThe economics of the Reagan administration, known as Reaganomics, is supposed to fight the recession by reducing the governments influence on the economy. It is a laissez-faire approach to economics. Reagan believed capitalism and the free market will create growth. The government’s role would be diminished so that businesses, led by the principle ‘greed is good’ would have the freedom to save the economy.Reagans position is noticeably different his predecessors. Johnson and Nixon had trusted the governments role should lead to growth.On the contrary Reagan vows to decrease the growth of government spending, to cut income taxes and capital gains taxes, to decrease regulations on the industry and to halt the expansion of the money supply.President Reagan provides results on each of the four goals of his platform, although not fully. To a large extent they overcame inflation, but that should be mostly attributed to Reagan’s monetary policy, not his fiscal policy. At the same time Reagans tax cuts do end the recession.It is important to point out government spending isnt lowered. Instead of spending more on domestic programs where the government would support the population, the budget is eaten up by the military. As a result the debt rises threefold, from about a thousand billion in the beginning of the 1980’s to $2.857 trillion the end of the 1980’s. The tax cuts Reagan imposes do manage to bring up consumer demand. By the last year of Reagans mandate, the maximum tax rate became 28% for the unmarried individuals with a yearly income of $18,550 or more. Citizens making less money paid no taxes at all. There was a drop in the tax rate of more than 40% for individuals earning $108,000 or more. The tax brackets for inflation were indexed. Reagan moved these tax cuts to tax increases in other directions. Social Security payroll taxes as well as some excise taxes went through an increase. The corporate tax rate was dropped from 46% to 40%. The taxation of investments was changed. Government spending was supposed to be stopped. Instead, there was growth, although not as fast as the growth in spending during the predecessor’s term President Carter. During Reagan the growth was 2.5% a year, caused mostly be raising costs for the military. Social Security or Medicare payments were not changed. In fact, Reagans budgeted spending for the two programs was 22% of GDP. Thats higher budget than the usual 20%. In the beginning of his term Reagan removed the Nixon-imposed price regulations on domestic oil and gas. Those were considered to introduce an imbalance in free-market self-regulation that would have prevented inflation. Reagan deregulated other industries including the financial institutions and, by that, he contributed Savings and Loan Crisis in 1989. Reagan increased import barriers. When Reagan came to power, the measures imposed by Chairman Paul Volcker against inflation were already in place. Volcker used a brave monetary policy â€" he began raising the fed funds rate by a historic 20%. While these measures were beneficiary to fight off inflation, economic growth was affected. Unemployment went as high as 10.8% and stayed above 10% for the large part of the year.Watch this Crash Course video to get an interesting perspective of the Reagan presidency:The Bush-nomicsReagan is not the only Presi dent to employ trickle-down economics. President George W. Bush used similar tools to fight off the 2001 recession. The income taxes were cut by introducing the Economic Growth and Tax Relief Reconciliation Act. The measures turned out to be successful in ending the recession by November of 2001. However unemployment was still an issue â€" it went as high as 6%. It is not rare that unemployment will linger at high levels after a crisis. Businesses will be unwilling to create jobs a long time after the unfriendly economic environment has changed. Bush then introduces another Act in 2003 â€" the The Jobs and Growth Tax Relief Reconciliation Act.Temporarily the overall impression is that the tax cuts worked. However, the fact that the Federal Reserve lowered the fed funds rate could have contributed. It fell from 6% to 1%. It is a significant change and leaves it unclear if tax cuts caused the recovery or monetary policy did.According to trickle-down economics, presidents Reagan and Bu sh introduced tax cuts which should have affected the wealthy immediately, and citizens of all income levels, gradually. What happened in reality is the opposite. The income gap worsened. In the years between 1979 and 2005, household income after taxes for the bottom 20% of the population rose by 6%. That means there was growth. However, if we compare that to the top 20% of the population, we see the increase there reached 80%. The top 1% saw their budgets triple for the same period. That means the wealth created by trickle-down policies never did trickle down to less well-off parts of the population. Or, at least, by judging the wealth that did trickle down, too much was retained. WOULD TRICKLE-DOWN WORK TODAY?Recently, the idea that Reaganomics-like policies must be taken up once again are becoming popular. The ‘America great again’ campaign, popularized by President Donald Trump, Tea Party followers, and other Republicans advocate for further tax cuts on the wealthy as a way to fix the economy. But many say that while it could be argued that trickle-down worked in the 1980’s it could be very harmful today.One example is the effect tax cuts have on the federal budget â€" they would decrease the dollar-for-dollar tax to budget flow immediately. But businesses are supposed to get richer, higher more people, and when their salaries are taxed, that would increase the tax base and, with that, reimburse taxes to the budget. However, that theory does not factor in the lag between the tax cuts and job creation. Additionally, The Laffer Curve proves that cutting taxes only increases government revenue up to a point â€" after a certain threshold cutting taxes will harm the budget. During Reagan’s term the higher taxes were at 70%, the effects would be much different when the taxes are under 50%. As the situation is today in the world, the wealthiest 85 people around the globe have just as much as the poorest 3.5 billion of the population â€" that is roughly ha lf the worlds entire population. This is the stark headline of a report from Oxfam ahead of the World Economic Forum at Davos:‘Globally, the richest individuals and companies hide trillions of dollars away from the tax man in a web of tax havens around the world it is estimated that $21 trillion is held unrecorded and off-shore;In the US, financial deregulation directly correlates to the increase in the income share of the top 1 per cent which is now at its highest level since the eve of the Great Depression;In India, the number of billionaires increase tenfold in the past decade, aided by a highly regressive tax structure and the wealthy exploiting their government connections, while spending on the poorest remains remarkably low;In Europe, austerity has been imposed on the poor and middle classes under huge pressure from financial markets whose wealthy investors have benefited from state bailouts of financial institutions;In Africa, global corporations particularly those in ex tractive industries exploit their influence to avoid taxes and royalties, reducing the resources available to governments to fight poverty.’It appears the wealthier no longer reinvest back into jobs. Tax cuts appear to have the opposite effect. The gap between the rich and the poor is rising. The model of trickle-down economics is unsustainable because the effects cannot be measured or controlled. While the wealthier are becoming more resourceful than they were during the Reagan Era, the poor lack the funds to pay for food, health care, housing, education and other important assets that could help bridge the equality gap. At the same time governments are continuing play with the idea of supply-side levers in order to revive the economy, when there is abundant proof the lower class has to be supported instead.The reason is twofold. Partially, it is the unwillingness of politicians to consider new ideas. It is a habit, a status-quo, to always consider the needs of businesses and co rporations first. And the second reason is, governments are set on pursuing numbers, economic growth and high competitiveness regardless of the social impact a policy could have for the citizens. Individuals success is measured by their income, their purchasing power and other numeric values. Economic success of governments is also measured in numbers. GDP, GNP, unemployment, inflation, debt… It is alarming that the disregard of the government is giving rise to populist politicians with questionable strategies. WHY ARE WE TALKING TRICKLE-DOWN AGAIN?The issue of trickle-down economics is once again gaining traction because of some of President Trump’s political decisions. On the side of the Republican party, the idea of trickle-down economics is still solid. In fact, it is gaining popularity. On December 22, 2017, President Donald Trump acts upon his campaign promise to ‘Make America Great Again’ by signing the Tax Cuts and Jobs Act. By signing the Act, Trump essentially cuts the corporate tax rate from 35% to 21% since the beginning of 2018. For individuals, the tax rate drops to 37%. Trumps tax plan includes a complex set of measures, including cuts in income tax rates, doubling the standard deduction, and removing the personal tax exemptions. There are different rules when it comes to deadlines, too. The corporate cuts are supposed to last while the changes for the individuals have an expiration date â€" they will last until the end of 2025.Watch here a Vox video that explains the tax cut via a cereal metaphor. It is worth seeing.According to the Tax Policy Center the earnings of the top 1% would enjoy a larger tax cut percentage than individuals with lower income. By the year 2027, those in the lowest 20% of income levels will end up paying higher taxes.According to the president, the tax cut is supposed to create growth to compensate for the debt increase. However, according to the Joint Committee on Taxation the Act will cost $1 trillion to the bu dget even after the compensation is factored in. CONCLUSION It all boils down to this question: Who truly drives the economy?While it sounds like trickle-down makes sense, there is data to support the fact that the wealthy do not allow the extra funds, left over from tax cuts, to trickle down to the low-income citizens. They retain the wealth. There are arguments to support the theory, that if the support is forwarded to those who need cash the most, they will spend that, out of necessity, and will, in fact, boost the economy, by driving transactions up. Still, for various reasons, the question about trickle-down economics is brought up again and again. History has the bad habit of repeating itself. It is up to society to put pressure on the decision makers to make the right decision.

Essay on Oedipus the King by Sophocles - 2040 Words

The play, Oedipus the King by Sophocles presents a grim hamartia caused from a terrible deed of long ago. Oedipus the protagonist is the powerful King of Thebes and held of high estate by the people of Thebes. As the terrible deed of Oedipus’s becomes apparent to both Oedipus and the City of Thebes his tragic flaw is slowly realized. The play will show â€Å"tragic power resides in human failing, hamartia, constantly underpinning any sense of the inevitable† (Walton). The play will show the author’s view of a tragic hero as seen in the play Oedipus the King does exemplifies Aristotle’s definition of a tragic hero. The beginning of Oedipus the King the city of Thebes is under a terrible plague with many hardships. Its people and priest have†¦show more content†¦Being the wise king Oedipus see no trouble in hunting down the killers of Laios. He vows, â€Å"Then once more I must bring what is dark to light† (Oedipus, Prologue, 135) because finding the killer may also protect himself. The priest and people depart along with the promise from the Oedipus to rid them of the plague. Oedipus attempts to gather information from the people of Thebes regarding Laios’ murderer by issuing a proclamation. His proclamation will result in no harm to anyone if information is brought forward. Oedipus also prays the murderers â€Å"life be consumed in evil and wretchedness† (Oedipus, Scene 1, 30) and even applies the curse to him. The Choragos recommends the blind prophet Teiresias be summoned by Oedipus to identify Laios’ murderer. Oedipus also makes reference to Creon also requesting for Teiresias at least two times and wondering why he has yet arrived. Choragos recounts the old report of king Laios being killed by highwaymen and just may â€Å"if the killer can feel a particle of dread, your curse will bring him out of hiding† (Oedipus, Scene 1, 75) Teiresias the blind prophet arrives led by his Page as Choragos explains Teiresias will be able to determine the criminal Oedipus seeks. Now that Teiresias has arrived he refuses to tell Oedipus what he has seen in his vision â€Å"No; I will never tell you what I know† (Oedipus, Scene 1, 110). Oedipus now angry response with â€Å"you planned it, you had it done, you all butShow MoreRelatedOedipus The King By Sophocles848 Words   |  4 PagesOedipus the King, written by Sophocles, follows the tragic story of a king named Oedipus who goes from an all-powerful ruler to a hopeless blind peasant. Oedipus the King was written as a play and performed in front of an audience. Sophocles shows in Oedipus the King that one cannot escape the fate of the gods. Throughout the play Oedipus struggles to find a solution and change all the troubles in his life. The play observes the story of Oedipus who defies the gods and through the journey experiencesRead MoreSophocles Oedipus The Kin g884 Words   |  4 PagesKing of Thebes, owner of a family tree that identically resembles Medusa on a bad hair day, and the inspiration for a psychologically-riveting complex, Oedipus, tragic hero of Sophocles’ Oedipus the King, exposes troubling truths about the human condition and, acting as an exemplary precaution for the entirety of humanity, demonstrates how a self-destructive struggle between love, anger, and fate, conveyed through an unorthodox love affair between mother and son (Who gets custody in a divorce?),Read MoreSophocles Oedipus The King1714 Words   |  7 Pagesâ€Å"ideal tragedy† is the play â€Å"Oedipus the King† written by Sophocles. In this play, Sophocles utilizes the concept of tragedy as well the theory of the importance of scenes of recognition and reversal to create a setting, tone, and mood throughout the play. Oedipus, the mythical king of Thebes, goes through a horrendous tragedy which includes moments of recognition and rever sal. These moments are key to the fame and appreciation for the play, â€Å"Oedipus the King†. Sophocles’ use of Aristotle’s conceptsRead MoreOedipus The King By Sophocles950 Words   |  4 PagesThe people throughout Oedipus’ life trues very hard to allow him to escape his fate of killing his father and then marrying his mother. In the epic poem Oedipus the King, Sophocles tells the story of the tragic downfall of Oedipus. Although many people see the role of free will that brought upon Oedipus’ doom, no matter what choices were made throughout his life, his ultimate fate would always return. The choices made at the beginning of Oedipus’ life set him up to fulfill his prophecy. His parentsRead MoreSophocles Oedipus The King992 Words   |  4 PagesThroughout tragedies in Greek literature, the hero always has one tragic flaw. In Sophocles’ Oedipus the King, Oedipus’ main flaw is his overactive hubris, which in turn clouds his overall judgment. This is evident in the Chorus’ first ode to the city of Thebes as they try to ask the Gods for the banishment of the plague. Their answer does not come from a deity, but from Oedipus himself as he enters the palace and says, â€Å"You have prayed; and you prayers shall be answered with help and release ifRead MoreOedipus the King by Sophocles1393 Words   |  6 Pages Sophocles’ play, Oedipus the King, has risen many questions concerning the main character and whether or not he acts on free will or if his future is predestined by the gods. I am going to test the theory that although Oedipus believes he is acting on his own free will, he is in fact a victim of the gods. I will analyze several different sources that discuss fate and human agency in Oedipus the King and then proceed to build my original argument on the archaic debate. There has been a great dealRead MoreOedipus The King By Sophocles904 Words   |  4 Pages In Sophocles play â€Å"Oedipus the King† a deadly plague has descended upon the kingdom of Thebes, and because of this plague a dark and iniquitous secret begins to unravel itself only to reveal a web of events connecting Oedipus and others as the culprits behind all the havoc ensued. No one is the sole source responsible for the unfortunate events that befall Thebes, as well as the royal family; In fact, those who unknowingly paved the path of destruction were themselves trying to prevent it fromRead MoreSophocles Oedipus The King Essay1960 Words   |  8 Pages This would have been excellent advice for the main character in Sophocles drama, Oedipus the King. However, the drama was written as a result of Sophocles life and the influence of the humanistic culture in which he lived. Throughout Sophocles life, he gained military knowledge as the son of a wealthy armor manufacturer and received an excellent Greek education with emphasis on Homeric poetry (textbook). Furthe rmore, Sophocles was very involved in politics and served as a treasurer, a generalRead MoreSophocles Oedipus The King871 Words   |  4 PagesThe plays written by Sophocles, â€Å"Oedipus the King â€Å"and â€Å"Antigone† are bodies of work displayed the meaning of what Aristotle defined as a tragedy. â€Å"Oedipus the King† is a story of a king trying to avoid the fate of his life that has been prophesized before his birth. In â€Å"Antigone† is story of a girl who devoted to her family, and regardless of the orders made the king Creon. In these stories the archetypes and hamartia of Antigone and Oedipus play a major role in the story. In â€Å"Antigone† the characterRead MoreOedipus The King, By Sophocles1407 Words   |  6 PagesWhen we think about a tragic play or protagonist, most people would think Shakespeare for his common theme of his plays to end with a tragedy. In Oedipus the King, written by Sophocles, tells the tale of the protagonist Oedipus. Throughout the play, Oedipus searched for his past to discover the reason why his kingdom is plagued with wilting crops and illnesses. In the end, he becomes a tragic protagonist after discovering his past was related to the previous king’s death. While the search progressed

The Basic Types Of Theft Offences - 869 Words

From when the United States was first founded, all the way up until now we have seen crime. In a perfect world, there is a small chance that crime would not exist, but then again our established world would not either. According the textbook, chapter ten discusses five of the basic types of theft offenses these include, but are not solely limited to larceny, embezzlement, obtaining of property by fraudulent means, receiving or concealing of stolen property, and identity theft (Chamelin, N. Thomas, A., 2009). When determining the actual form of theft there are some words and their definitions that need to be understood. These words are possession, custody, and control. â€Å"The presence or absence of any or all of these factors largely controls the type of offense committed† (Chamelin, N. Thomas, A., 2009). Larceny can be apprehended through a variety of mischievous actions. One of the original and first forms of theft begins with larceny. In order for larceny to be committe d, one of the five elements of larceny must be committed: taking of someone’s items, carrying something away, taking of personal property, another person, and/or having the intent to permanently deprive (Chamelin, N. Thomas, A., 2009). According to the FindLaw article, â€Å"Larceny is an offense that developed through the common law and encompasses behavior that most people consider common theft: the taking of someone else s property without permission† (â€Å"Theft Overview†, 2015). Within the five elementsShow MoreRelatedComputer Access and Information Storage1730 Words   |  7 Pagesinvestigate such offences. Following this, computer forensic investigators are becoming a necessity for lawyers and barristers as support in both criminal and civil proceedings. â€Æ' What legislation exists in Ireland to handle computer crime? Ireland does not have exclusive law that would deal with computer crime as such, but has two laws that can handle computer crimes. Criminal Damage Act 1991 (the â€Å"1991 Act†) deals with principal offences in section 2 and section 5 while Criminal Justice (Theft and FraudRead MoreThe Concept of White Collar Crime928 Words   |  4 Pagestheories that address crimes such a domestic theft and burglary? The concept of white-collar crime was certainly not invented in order to provide comfort for standard approaches to causation in criminology, (Nelken, 2007, p. 744). White-collar crime is certainly a complex issue to study from a theoretical perspective, not least because of the inherent diversity among the types of white collar crimes, among the types of white collar criminals, and among the types of victims. Certainly, the same theoriesRead MoreEssay about Magistrates Court Research Assignment1776 Words   |  8 Pageshierarchy is a structure or or order of rank of courts within a state or country. The court hierarchy allows each court to deal with specific types of cases according to the seriousness of the crime and the courts jurisdiction. Hence, courts dealing with more serious offences would be higher in the court hierarchy than the courts dealing with less serious offences. In Victoria- the Supreme court is the is the apex of the state court system, with the County court and Magistrates court below. Jurisdiction Read MoreEssay on What is the Purpose of Prison and what Tries to Achieve1308 Words   |  6 Pagesone place away from the society- this is the main opinion shared by the society (Bura, 2012). But, prison system has more functions, it changed own function from just punishing people to actually trying to reduce the number of them coming back. The basic functions of prison today are: - Isolation from the society, offender was sentenced for committing crime, is treated as someone who can be a threat to the society and cause harm to people. As well as this person is not following laws accepted by othersRead MoreSocial deprivation and crime are inextricably linked3474 Words   |  14 Pagesof the biggest factors leading to crime as â€Å"A third of all crimes are alcohol related crimes† â€Å"From approximately 10.30pm to 3.00am the majority of arrests are for alcohol-related offences.† Alcohol can affect a person’s judgement: this means that the effects of alcohol can induce crimes such as assault, violence, theft and driving under the influence. â€Å"(Home Office Minister Charles Clarke) Public drunkenness can give rise to serious problems of disorderly conduct, nuisance, criminal damage and alcohol-relatedRead MorePrison Overcrowding : The United States1535 Words   |  7 PagesMatthew Fuhrman CRIJ 1306 Dr. Peniston April 20, 2017 Prison Overcrowding The United States has the highest number of incarcerated individuals than other countries. Offenders are arrested every day for minor and major offences such as murder. America is hard on crime. When someone breaks the law the criminal justice’s system seeks an eye for an eye. Prison overcrowding has become a major problem in the United States, it is very expensive to house an inmate and there are other methods to punishRead More The Hazard of Bulglarly Essay855 Words   |  4 Pagesthreatens people or property. Burglary is a common, frequently occurring hazard. Burglary is the unauthorised entry into a building as a trespasser in order to steal. An offence of burglary is recorded by the police if a person enters any building as a trespasser with intent to commit an offence of theft, rape, GBH, or unlawful damage. Burglary does not necessarily involve forced entry. The 2001 British Crime Survey (BSC) estimates that there were a total of 1,063,000 burglariesRead MoreIntroduction . There Are Several Different Types Of Crimes1620 Words   |  7 PagesIntroduction There are several different types of crimes committed against the elderly. A person is usually defined as elderly when he or she turns sixty-five or retires. The elderly population makes up a significant part of the United States population. Also, the population is expanding as the baby boomer generation began to retire. The baby boomer generation has raised some concern, because it is suspected that the baby boomer generation will be wealthier than in the past. This could leadRead MoreCrime Essay1672 Words   |  7 Pagesat entrances, screens that can be activated and many more ways. Research into crime patterns has shown: * crime is much more likely to occur in certain places or hot spots; * theft is highly concentrated on particular hot products; and * Some repeat victims are more likely to experience crime than other people. An example of situational crime prevention is a few years ago a department store in Coffs Harbour was a victimRead MoreScams Associated With Cybercrime1624 Words   |  6 Pagesfinancially from the enterprise or can simply alter files in order for his or her image to be positively affected. Identity theft is a major form of cybercrime and it is essential for society to acknowledge the gravity of the matter in order to be able to effectively fight against criminals using it. What types of scams are associated with the cybercrime? While identity theft was present in society previous to the appearance of the internet, this medium has provided thieves with an intriguing method

Segmentation of Music Industry Free Essays

Music industry Segmentaion When attempting to segment a particular consumer base or population by personality or motivation, one must consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable, innovative, extroverted, etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. We will write a custom essay sample on Segmentation of Music Industry or any similar topic only for you Order Now Karen Horney states that people can be grouped into three personalities; compliance, aggression and withdrawl. Since music consumers can be an almost entire population, it would be a good idea to segment this population into three broad groups. The first personality group, compliance, is can be defined as people who move toward others. This group has a need for affection and approval and a need to be liked by others. The complaint personality consumer would tend to veer toward popular current music or popular music within a certain genre. This is the consumer who would be listening to Justin Timberlake and Lady GaGa when they are at their peak. They would be drawn toward the â€Å"summer hits†, toward the songs that are played at clubs and they dance to with their friends. In terms of music consumers, they might be seen as between the ages of 10-40, and this is a very big market withing the music consumer industry. The second personality group, aggression, are considered those who go ahaist toher. This group has a need for power and for control over others. They have the need to be heard by others and fear of seeming stupid. This personality group would be the ones who view themselves as against the popular music, against very popular groups and singers. Maybe they would chose music with a bit more of an edge, harder rock, rap and hip hop music. Finally, the third personality group is knows as detached, and they move away from others. Consumers in this group have a need for self-sufficiency and independence and do not need to rely on anyone. These are the consumers of many independent bands and singers, who see themselves as going against the grain and against society. Once the consumer base has been segmented into personality groups, it is easier to target each of these groups. Many artists and bands can be advertised in such a way that they can appeal to each of these groups. On the retail level, where consumers are in direct contact with the music industry, there are so many opportunities for consumption, ranging from digital/physical music and concert tickets to festival passes, ringtones, merchandise, clothing lines, band donations and nonprofit initiatives. For instance, when targeting the compliant personality consumer, would be easier to advertise towards since they are very conscious and respondent to others tastes. So, when promoting a new album of Adele toward this group, we would be very insistent with her new songs in all settings. Her songs would be played on all major radio stations, promoted in clubs and bars, and also promoted within social networking which has now become an extrememly important word-of-mouth marketing technique. Now, while reaching out to the detached personality consumer, we would use a different marketing approach. Since these consumers are the ones who are geared more toward indepndent music and anything that is specifically not main stream, there needs to be a careful marketing approach done so that they are unaware they are being advertised too. One idea could be promoting smaller, more intimate shows at local record stores. Also, encouraging these fans to support their local record stores instead of retail chains like Wal-Mart and Best Buy. Since music sales have shifted toward digital downloading mediums, they could reach this consuemer base throught there as well. Another possible tactic could be to create album covers that visual appeal to this consumer base, maybe a loan aritist or a band in darker shades or seperated from society somehow, to appeal directiy to this personality base. Finally, the third peronality consumer group is that of aggression. A more tactful approach must be taken when advertising to this market segment. How to cite Segmentation of Music Industry, Papers

Sample Imc Plan Essay Example

Sample Imc Plan Essay I. EXECUTIVE SUMMARY This integrated marketing communications plan outlines communication tactics that will be used to raise awareness to introduce Azimuth Watch Companys new range of products to the public. This IMC plan will be used to achieve the marketing ; communications objectives of this plan, as well as address some of the issues ; challenges surrounding the introduction ; success of this new range ; the company by discussing key areas such as brand positioning, pricing strategies ; targeting. II INTRODUCTION Azzimuth Watch Company strives to provide their customers with timeless pieces hemmed with exquisite ; detailed designs with excellent quality to boot. Since its genssis in 2003, a few product lines have been released but the desired reception was unachieved. Azzimuth Watch Company has to be repositioned ; branded in such a way that potential customers will receive ; understand. By introducing the target marketing process ; various specific elements of which, such as the identifying of unfulfilled needs, market segmentation, selection of a target market ; positioning, the examination of Azzimuth Watch Companys marketing process can be done properly to identify how else to better its branding effectiveness to eventually obtain the goal of penetrating the market with desired results. As such, Azzimuth can grow into a leading brand for its products, delivering effectively what they have planned. III COMPANY PROFILE We will write a custom essay sample on Sample Imc Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sample Imc Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sample Imc Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Based in Singapore since 2003, Azzimuth Watch Company has its products manufactured in Geneva, Switzerland. It was founded on the concept to design, manufacture distribute a wide range of quality wristwatches to complement any individuals selected lifestyle. Tied closely with what an azimuth is, it plays up to the concept in which it is used in many practical applications, such as astronomy, mapping ; navigation. Azzimuth is heavily influenced by science ; how it explains the way almost everything in the world works, ; its aim is to produce wristwatches that are adaptable to different cultures with the irm basis of science ; logic. Azzimuth represents a philosophy of the blending of science ; lifestyle-in many different ways possible. IV. SITUATION ANALYSIS 4. 1 SWOT Analysis Strengths: 1. Only company with unique philosophy of blending science ; lifestyle with timepieces. 2. Products are made in Switzerland. 3. varied offerings to diverse segments with a clear cut positioning 4. in ternational tie-ups with Tommy Hilfiger Weaknesses: 1. Lack of huge media campaign even after 8 years of its launch 2. Higher prices compared to other brands like Swatch or Casio. 3. Current survey reveal more focus on expansion than quality 4. brand equity is not created Opportunity: 1. Increase in demand for luxury goods in a fast-paced ; advancing country like Singapore 2. Presence of a monopoly, being the first ; only Singapore based luxury watch company in this country. Threats: 1. Premium international watch brands such as Citizen, ; Omega entered in Singapore. 2. Mobile phones acting as substitutes for watches. 3. As Singaporean market is widely open to importations, it will be difficult for local players to maintain a sustainable growth. . Customer satisfaction level below competitors 5. Expansive advertisements ; promotions done by competitors. 4. 2 Competitor Analysis Two such competitors that Azzimuth is facing are Citizen ; Omega. These 2 brands are well known for being a few of the worlds largest producers of watches. The Citizen Skyhawk A-T line of watches features Radio Controlled Timekeeping. The watches can synchronize with radio clocks in Japan, North America, and Europe and will automatically select the correct frequency for doing so based upon location of home time zone. Citizen watches also incorporates the eco-drive technology which means that their watches will never require batteries. Omega also has its reputation for having been NASAs choice of watches ; was also the first watch on the moon in 1969. It has also been the official timekeeping device for the Olympic Games since 1932. A large number of celebrities have also been endorsed by Omega, such as Daniel Craig, George Clooney, Zhang ZIyi ; Cindy Crawford. Both companies also focus on manufacturing timepieces ; have managed to uncover various product ranges with a very wide product line choice. As such, what these companies have done for themselves grants them the competitive advantage over Azzimuth. 4. 3 Current Marketing What the marketing efforts of Azzimuth Watch Company are lacking of are a stronger character ; identity. Its current advertising efforts consists only of print media on public spaces, such as bus stops, magazines ; newspapers. A few magazines have written print reviews or articles on Azzimuths products the danger in such is that magazine publications might place their products next to another competitors product. By doing so, consumers might tend to compare the products. The only few publications that have been approached for page space for Azzimuth are Style, 8 Days. I-Weekly ; The Newpaper. The limited amount of advertising space may hinder Azzimuths original message from being brought across. By having only print advertisements, there is only so much of Azzimuths message that are revealed to consumers. A good written review might not be as believable if the companys identity character is not made prominent consumer awareness is not high. 4. 4 Statement of Problems There are a lot of problems that Azzimuth is facing right now in respect to its marketing communication efforts. These problems hinder Azzimuth from excelling becoming the ideal brand that they wish due to the loopholes in their MC efforts. The few such problems are: i) poor brand awareness ii)poor brand identity iii)heavy competition against other established brands iv)poor marketing positioning Due to limited marketing efforts, Azzimuth is not able to raise its brand awareness. The poor placing of the brand ( in advertisements) also hinders potential target consumers from being exposed to their products. The brand itself is then unable to be prominent in the horology industry. When unable to position itself evidently in the horology industry in consumers minds, Azzimuth then fails to achieve its desired goals, driving the company down an negative path. V. Marketing Objectives The few objectives that Azzimuth Watch Company is looking to achieve are as follows: i) Efficiently establishing a strong brand identity in the Singaporean market ii) Increasing brand awareness ii) Introduce new range of products efficiently in Singaporean market iv) Incorporate Corporate Social Responsibility v) Achieve sales of 12,000 units of new range of products within the year 2012 If planned strategically ; marketing communications is utilised effectively, these objectives can be brought about. Current awareness of Azzimuth in Singapore is very low as it is not recognized easily ; consumers do not easily identify with the brand ; its products. When the brand awareness is raised, the amount of sales ; profits will most definitely increase. On top of that, people will be able to recognise the brand, improving its reputation. A strong brand identity also allows for consumers to retain ; deem the brand credible. If Azzimuth succeeds in sending a strong visual message used throughout all their business ; marketing communications will keep them a step ahead of their competition. Having a consistent visual identity throughout all of their business ; marketing communications will have them at the forefront of existing ; potential consumers minds when they have a need for Azzimuths products or services. Stability can also be achieved if Azzimuth successfully develops a functional brand identity as it gives the impression that their business is dedicated to the horology industry that they serve. Essentially, the main marketing objective is to introduce ; position accurately the new range of Azzimuth products in the local market ; eventually hit a sales figure of 12,000 timepieces in 2012. VI. STRATEGY ; IMPLEMENTATION The contemplated strategy for Azzimuth Watch Company is to put its marketing communications options to the best use by first effectively introducing ; implementing itself into the market, caving its position in the consumers minds, finally, its new range of products. 6. 1 Target Audience By target audience profiling, it will help Azzimuth make better, more consistent costumer decisions about how to best market sell. It also makes it possible for the staff to treat customers more consistently because everyone is working from the same comprehensive knowledge. When Azzimuth determines its target audience, it can scale their marketing communication efforts thus customise the intended message to their target audience effectively. The prime target audience of Azzimuth are the opulent individuals who afford prefer to indulge in luxury products as a lifestyle choice. These individuals include working class females males with an annual income ranging from S$80, 000 above. An ideal advertising medium for this target audience would be the internet as these individuals are also busy professionals in their respective fields. Due to their hectic work social schedules, it is not likely for them to pick up local lifestyle magazines that are catered for the average market. 6. 2 Brand Image Positioning As a luxury watchmaker, Azzimuth faces intense competition from other established watch brands such as Rolex, Tag Heuer, Swatch etc. By having a unique brand image, Azzimuth will be able to separate itself from other brand peers, hence establishing itself as a unique section of the market. According to Jay Ehret (2009), brands are not concrete; they are the thoughts, feelings psychological relationships between a business a customer, that a brand is the foundation of all its marketing activities. Branding serves as a internal compass of focus that if a business is clearly branded, it has an understanding of what it is about. Over time, a stronger business identity will be built. Azzimuth can adopt the brand image of a science ; logic. Despite close competitors having developed product lines with different motivations philosophies, Azzimuth can be the first brand that emphasises the simple but fundamental philosophy of how things can be easily explained with science logic. Rather than just being a simple luxury brand, playing up to this philosophy gives consumers a chance to associate themselves with products derived from intellect. Consumers usually purchase products with their emotions, rather than logically. With a strong branding image, Azzimuth can position themselves as the distinctive watchmaker that provides consumers with a wide range of luxury products made of high quality with a unique philosophy, setting them apart from other watchmakers in the Singaporean market. 6. 3 New Products Azzimuths new range of products caters to the pivot in their target consumers, focusing on minimalistic designs, with the motivation being that individuals from all walks of life can opt for a luxurious yet simple timepiece that eludes style. 6. Pricing Stratergy The pricing strategy for Azzimuths new range of products is Mazimum Market Skimming. In this approach whereby Azzimuth sets a high price for its new high-end product so to obtain maximum revenue from the market before substitute products appear. This pricing strategy is ideal as it complements the luxurious image of the brand as it is unlikely for its target audience to prefer purchasing timepieces that are very lowly priced. The high price w ill set it apart from its peers by delivering the image of a exceptional product. VII. Recommended IMC Strategy With proper planning in advertising, consumers will be able to perceive a brand positively. Azzimuth has to take a multi-pronged approach to their advertising methods for its brand name to be rooted in the consumers minds. The initial strategy is for Azzimuth to establish its brand identity, constitute its brand image ; finally, re-position themselves as a brand of luxury watches that are adaptable to different cultures with the firm basis of science ; logic. The proposed timeline for the execution of the recommended IMC strategy is 12 months, split into 3 phases. The first 4 months of the strategy will pay close attention to positioning the brand image in the hearts ; minds of consumers ; increasing brand awareness. Starting with a series of print advertisments carefully designed to appeal to their needs ; wants, this first phases target is to re-position Azzimuth as a brand of timepieces with scientific philosophy luxurious appeal. Concertedly with this launch of fresh print advertisements will be the implementation of product testimonials placements. Celebrities like Beyonce will share their experiences on their preference for Azzimuths products, while the product will also be placed carefully in the movie series Oceans Trilogy. Exposure of this product to millions of movie-watchers will ensure ample advertisement for it. The next trimester of the strategy will consist of a next series of print advertisements TV commercials with similar outdoor print advertisements to follow. American actor film producer Adrien Brody, who became the youngest actor to win the Academy Award for Best Actor will be endorsed to portray Azzimuth as The Ideal Option for luxurious watches. Also included would be a TV commercial of Brody highlighting his preference for Azzimuths product range. Similarly, Brody will be featured in an exclusive interview on Azzimuths official webpage, speaking in-depth on his passion for exclusive luxury watches the reason behind it why Azzimuth is his ideal option. Finally, the last phase of this strategy traversing over 4 months ill involve the setting up of a segment on Azzimuths official website, educating potential watch-buyers on what to look out for in their next purchase. A forum will also be set up separately for Azzimuth watch owners to share their product choices ; opinions. 7. 1 Broadcasting media: Product Placement The Oceans Trilogy combines well-known elements from heist films con artist films. Azzimuth will be able to increase it s brand awareness by placing its brand in a highly popular movie that is watched by all ages consumer groups worldwide. . 2 Print Advertising: Print Media Azzimuth is currently only utilising print media efforts in Direct Publicity technical reviews. On top of the high possibility of its products being placed directly next to a competitors, these reviews are written from a third-person perspective ; may not be ample for consumers to be convinced to purchase Azzimuths products. Such reviews do not directly send the intended message to consumers, let alone communicate the brands identity ; image. The placement of their reviews are also only in lifestyle magazines that perhaps most established individuals do not peruse as they are used to their lifestyle whereby they peruse luxurious lifestyle magazines. Hence, Azzimuth Watch Company must design ; release a series of print advertisements on the correct portal to allow successful communications with their target audience. Fig 7: Impression of new Azzimuth Print Advertisement The tagline Perfect Symmetry collates ; sends across the message of Azzimuths intended brand identity image. The term symmetry implies Azzimuths new range of products whereby minimalism takes place heavily. 7. 3 Celebrity Endorsements: Adrien Brody famous people eat, drink, travel, go shopping and generally behave like normal consumers, albeit ones with much greater spending power and the ability to influence the buying decisions of others simply by what they choose to buy for themselves. This aspirational effect, whereby people seek to emulate their favorite celebrities, presents a golden opportunity for brands. Endorsing a celebrity provides two important things for Azzimuth: Aspiration ; Credibility. In todays competitive marketplace, a perceived celebrity endorsement can give Azzimuth the product or service the instant recognition legitimacy that would normally take years to earn. Adrien Brody has built a successful reputation for himself by being the youngest winner for an Academy Award for Best Actor also the only American that has won a french Cesar Award. He has also made his debut as a runway model for Prada. IX. Conclusion In todays fast-paced environment, companies have to pay special attention to how they communicate with their target consumer groups. Consumers have developed a need for knowledge ; information before a purchase ; this has become a necessary process as consumers desire to know they are making a well-informed purchase. Hence, it is vital to comprehend their target consumer groups completely. With this information, they can integrate a substantial ; suitable IMC plan to help companies branch out to their target audience ; be prepared for any consumer responses.