Shock Advertising and High Fashion Brands Essay

Shock Advertising and High Fashion Brands - Essay Example The paper "Shock Advertising and High Fashion Brands" talks about High Fashion Brands and Shock Advertising. Shock advertising, sex and high fashion brands make an irresistible mix. Over half a century of research has proven to be in favor of sex in advertising as Wikipedia (2005) suggested: â€Å"Further evidence comes from Gallup & Robinson, an advertising and marketing research firm which reports that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace, "although one of the more dangerous for the advertiser. Weighted down with taboos and volatile attitudes, sex is a Code Red advertising technique . . . handle with care . . . seller beware; all of which makes it even more intriguing."† Lately the trend has continued with a lot of strength: â€Å"In recent years ads for jeans, perfumes, and many other products have featured provocative images that we re designed to elicit sexual responses from as large a cross section of the population as possible, to shock by their ambivalence, and often to appeal to repressed sexual desires, which are thought to carry a stronger emotional load†. So shock advertising with a sexual appeal in high fashion brands, mostly in magazines in the United Kingdom, is a hot topic that has been around since the development of Marketing. As Advertising is the communication medium of Marketing, it is not strange that this communicative tool. has been widely used to convey messages of a shocking sexual nature in the high fashion branding efforts of many marketers along the years. This field of study offers multiple, complex and controversial dimensions to be researched. 2.- Research Problem To what extent shock advertising has been applied to high fashion brands. 3.- Research Aim The value of shock advertising to high fashion brands and consumers. 4.- Research Objectives 1.- To study the impact of shock advertising in magazines with a sexual appeal in high fashion brands in the United Kingdom. 2.- To study the relevance of value marketing through the use of shock advertising to enhance the branding image. 5.- Research Area Marketing area: - Advertising - Marketing Research - Product and Brand Management - Consumer and Buyer Behavior 6.- Rationale of the research This study enables the audience to understand the role of shock advertising in the high fashion industry. Also, it allows the viewers to have a comprehensive knowledge with regard to the public attitude towards this advertising strategy. Moreover, this research project helps to find out how shock advertising could be adopted appropriately. (Separate out the usefulness to myself personally and practically, and also to the world in general) 7.- Usefulness of the research By getting into the secrets of value marketing via shock advertising using sexual appeal we can improve our brands in the marketing arena as knowledgeable marketers. It is not easy to decide when to choose shock advertising and to what extent. We have to take into account the context and the medium, among many factors. By studying this topic we can learn a lot about human nature and the consumer's tastes and preferences when it comes to high fashion products. This kind of research is

Review about Orientalism by Edward Said Movie Example | Topics and Well Written Essays - 1750 words

About Orientalism by Edward Said - Movie Review Example In the video, Said makes several points about the way our opinions as Westerners about the East are incorrect. The first point he makes is that we as Westerners tend to think of the East as having a single identity. Whether the individual in question is from Egypt, Palestine, Iraq or India, we tend to think of them all as existing under the same identity. Said makes this point by showing a map that has an overlay of three different men, each wearing a different traditional outfit and each associated with a different region of what we consider the ‘East’. Even though these people were obviously very different, the graphic has these images come together so that they are all stacked on top of each other. While it may be common for us to try to blend these people together under a single identity, the graphic keeps this error clear by not allowing the shapes to blend so that they look awkward and incorrect. This identity Westerners have created is relatively well-defined and has very little in common with the reality. This idea is based on ancient conceptions of the East and idealized images provided through centuries of artistic expression. As Said points out, most of the information distributed about the East was information that all referred back to a single source. That single source had given a very limited view of what he understood about a very small segment of the East. In keeping with our ideas that the men of the East are all the same, there is also an idea among Westerners that the women of the East are essentially non-people. Constantly depicted wearing silks and seductive clothing when inside or being completely covered when outside, these women are shown to be nothing more than the toys of the men in depictions in the West. This is pointed out by Said at several points during the video. In the West, we were given the impression that these women are