Defining Marketing - 805 Words

Defining Marketing Colleen P. Dalton MKT/421 November 26, 2012 Stephanie Burns Defining Marketing The purpose of this paper is to define the term â€Å"marketing†, explain the importance of marketing in organizational success, and provide examples from the business world to support the explanation of its importance. Upon completion of this paper it should be understood what Marketing means and its importance in today’s society. Marketing There are many definitions of the term â€Å"marketing†. My personal definition of marketing is the advertising of a business to promote its products or services to the public by means of radio, newspaper, billboards, etc. According to Kotler and Keller (2012), â€Å"Marketing is about identifying and†¦show more content†¦PowerAde sports water target those who are fit, healthy, and do sports (The Coca Cola Company, 2012). The Coca-Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39 (The Coca Cola Company, 2012). Another example of a business that targets a specific consumer would be Gerber. â€Å"Gerber offers products that are infant specific and target new parents and caregivers alike† (studymode.com, 2012). The bold Gerber Generation marketing campaign – developed by DraftFCB, New York, – uses the voice and aspirations of today s youngest children to bring to life the company s full-line of stage-based nutrition products and resources for children from birth to preschool (The Gerber Generation, 2010). The development of the campaign and the continued expansion of the Start Healthy, Stay Healthyâ„ ¢ Nutrition System reflect the company s commitment to helping create a healthier generation (The Gerber Generation, 2010). Finally, the Starbucks Corporation is another business that targets a specific consumer. Starbucks has been able to gain such a large share of the market by catering specifically to a well-defined target audience (â€Å"Chron.com†, 2012). Starbucks primary target is men and women in the age group of 25 to 40, which accounts for almost half of its customer base (Chron.com, 2012). Although Starbucks’ primary target is an adult group, it also targets young adults with 40% of its sales, and targets kids andShow MoreRelatedDefining Marketing802 Words   |  4 PagesDefining Marketing Deby Chan MKT 421 – Marketing Norbert Gray Jr. July 3, 2011 Defining Marketing There has been much misconception about what marketing really it only about commercials on the television or billboards that dot the highways, advertisements in the paper or salesman attempting to sell you their products. Many believe that this is marketing but marketing is much more complex than the advertising and the selling of goods and services. 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